December3
This post is unrelated to nearly everything I’ve posted about previously. If you’d prefer to keep your idea of me or this blog as something positive and special (Thank YOU!), please come back on Monday. But if you’ve ever wanted to open your own small business, I must warn you, this post will hold truths you may not want to read. Read on at your own risk. You have been warned.
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I’m a small business owner. I own a small cafe near SFO. When I say small, I mean 400 square feet small! It’s a one-woman show! I do it all! I make the lattes, buy the supplies personally and everything else you can imagine. I chose the location for several reasons, but in the end it boiled down to a great lease rate and a seemingly built-in clientele. The landlord is very understanding. The amount of work it took in the first three months just to prepare the space, get everything up to code and go through an enormous amount of red tape, was staggering. Everything came together in the end, though. Everyone loves my cafe!
The first two months were so difficult. I would come home in tears from the pain in my feet/neck/back/arms/shoulders/everything! My poor-sweet-dear husband would massage what he could and cuddle for the rest. It got better. I did things and was able to accomplish what people said would take years in just a few months! Things were on the up and up and up! In the spring I was making a profit! An honest and true profit (though I couldn’t give you a figure if you put a gun to my head)! I was hopeful for the future. I thought that all of my hard work paid off!
In July suddenly there was no one coming in. Well, not no one, but nearly. A lot of families had suspended their swim lessons for the summer (swim school a few doors down would be that seemingly built-in clientele). I was hopeful that after everyone had their vacations things would pick up again. August was slow, but school was starting soon and surely this meant that people would get back into their usual schedules and start their swim lessons again. But they didn’t. September was bad. October was the worst. I had to swallow every ounce of pride I had and ask my landlord for a break in my rent for four months. He agreed. November seemed a bit better, but it was actually much worse.
It is now December 3rd and I haven’t paid my rent yet. I was in such a great mood this morning. I had the best rush of customers I’d had in ages. By 11:30am I’d made $75 when lately I’ve been pulling in $40-$60 a day (in the spring it was more like $150 a day). Then I get an email from my bank saying that my account was overdrawn. “Impossible!” I shout at no one. I check and there it is: The company that processes my credit card transactions suddenly decides to charge me 3 times the usual amount. On top of this I haven’t received my statement from them yet. So I call and I get treated like garbage. I ask for a supervisor and em denied until I demand it! I then get a voice mail and at this point I can nearly guarantee no one will respond.I owe the county $600 for the annual heath department fee. I couldn’t pay it in October when it was due, but they’ve allowed me to pay in installments (of which I haven’t made a one).
I’ve worked so hard to not incur any debt, at all! When I bought this place I cashed out my 401k (what was left of it after the bubble burst that is) and half of our savings and that was all I ever intended to spend. But things come at you from every angle and place imaginable and unimaginable. Owning a business means being treated differently than you’re used to. Customer service? Ha-ha! Forget about it! You won’t get customer service from anyone, no matter how much money you’re paying them. I pay more for a simple single phone line than a regular Joe would (and that’s only if I don’t make any actual phone calls, they cost more). Everything costs more when you add the word Business to it (and Small Business? Ha! They actually charge even more!).
After about a week of business the “Vultures” started to come out. By vultures I don’t mean the bird, but business entities which come at you incessantly all of the damned time. They never stop. They never calling or coming in. They won’t take no for an answer. They turn someone who believes in kindness and respect and honesty above all else into someone fearful and bitter towards the outside world. They will try to sell you everything under the sun all while telling you they’re not selling anything, in fact, they’d like to help you save money! They are all liars! You can’t sign anything, ever! You can’t just buy something once or in-person. You must sign-up and subscribe and forget about terminating (That would be $200 to terminate). You have to read fine print, on everything! I’ve become so distrustful and paranoid not because I’m crazy or too careful but out of a necessity, to survive!
I’ve been at this for a year and three months and it seems to me right now that it was all for naught. I have nothing to show for all of that work and pain and money than a cafe that hasn’t done a damned thing for me. I’ve been living on pennies a day. I only take home my tips and that’s often around $3 a day! It has affected every aspect of my life. I swore it wouldn’t, of course. It’s even managed to affect my marriage (Money, you buggery bastard!). I can’t take a sick day. I don’t get a vacation. I can’t take a lunch break. It’s just me. If I’m not here with the open sign on then no money comes in and no bills get paid. I’ve done everything in my power to keep overhead low. I’ve done everything on the level, by the book, within the law, to code, you name it!
The worst of the worst is “Merchant Services” companies. They’re those baddies that process credit card transactions for businesses. All businesses. No matter the size, they will gladly take a small fee (and your eyes) for their service. They also treat everyone like garbage! Ever wonder why so many businesses now insist upon you spending a specified amount for purchases with a cred or debit card? The reason is that on top of a transaction fee, percentage and monthly fees they also get to up these fees and more whenever they way, without limits! I’ve fought them tooth and nail. I still do! The company I am with has the best rates and the worst attitude ever! I get about 10-20 phone calls a week from other companies and even salespeople walking in my door offering to beat my current rates and none can. They say they can but then that fine print comes out and: Whoa! RUN!!!
My point in all of this: There is no point and no one should ever open their own business unless they are already independently wealthy. This country has no soft spot for small businesses. The city, county & state take what’s theirs and leave you to the junkyard dogs for what’s left of your bones! They look you in the eye and laugh when they see you still have a soul or heart in your body. A smile is an offense. Caring is laughable! The chips are stacked against you everywhere you turn. It’s not just the economy, I was doing fine in this economy. This economy is nearly all I’ve known. Other business owners will be nice to you at first and then you get to know them and the truth comes out. They’re in hot water or under it, too! Almost all of ’em! There’s no help! There’s no exit. And all of your dreams start circling the drain. You feel lost, alone and without a hand on anything.
It’s to the point, especially today, that I feel like I can’t breathe. There’s no reprieve. Even if I could sell the place I am not sure I would walk away with enough to live on until I found a job. My unemployment’s surely been used up (I simply stopped sending in my stubs the day I opened the cafe). If I sold the equipment? Well, it’d take forever and wouldn’t get me much at all. The space with everything in it and operational is worth far more. But in December? No one’s looking to buy anything but creepy-ass Elmo dolls! (Maude, why were those things invented?!)
I’m usually a very positive person. I’d even convinced myself, up until this afternoon, that things would work out somehow. Now? Now I’m not sure what will happen with the cafe. I’ve never been more uncertain of anything in my life. Now I’m wondering if we’ll be able to keep our apartment when our lease gets renewed in March. Now I’m wondering what I can fucking sell of my possessions (what’s left of them) to pay a bill or two. Now I’m wondering what it was all for when my only goal was a sustainable future (read: not riches and fame). I have not been without a steady personal income since I was 15! And even then I was a nanny for a family friend’s kid. WTF?! The rug has been pulled out from under me. The wind has been knocked out of my sails. I can’t breathe right now. When I try to take a deep breath, the tears come. My heart is broken and I feel betrayed. I have been through so much in my life and have worked and fought so fucking hard just to live and breathe and this still feels worse. This is worse than the break-up on my 20th birthday when I tried to kill myself (thank you Alena & Stephy for saving me that night, you’re both amazing!). I’m not giving up on life, but I am in awe at the sheer amount of pain I am in right now. And I don’t know what to do about it. I don’t know what to tell my gorgeous and loving husband. I am so grateful for everything I have, but I fear that it won’t be around for long. What if it’s too much for him?
And damn you Chrissy Hynde and my fucking iPod for suddenly playing “Hymn to Her” right fucking now! Jeesh!
I seriously don’t want anyone’s pity. I can’t do a thing with it. I cannot take out a loan. Our savings (after the 12th) is long fucking gone (thanks IRS). There’s no rich relative or small miracle in the air. I’m not religious and I just don’t have it in me to believe in much today. Had you talked to me this morning you wouldn’t have believed I could have written this post. But it is what it is. I still have a lot in me, but I am just not sure what to do at this point. My landlord could kick me out by Tuesday for all I know. And then? Then I’d be proper fucked!
If you’ve read this far you’re either the sweetest thing in creation or a sick fuck who enjoys reading about others misery. Either way I thank you. I’ll be okay, somehow. If only I could catch my breath. *sobs*