The other day when I posted about a certain deodorant ad campaign many mentioned what they thought upon viewing the image. Some of us guessed it’s implications. I am still considering it all, honestly, as I do feel those images are loaded. We’ve discussed at length what we don’t like to see in advertising. We have all lamented about what we hate to see and read and hear, but that got me thinking that we should discuss what we would like to see. So many products are marketed to us or our gender or our age group, etc. I so rarely see anything I like let alone would tolerate. So what would you like to see…
In a deodorant ad for men? For women?
Shaving or hair removal products?
Weight loss ads?
I will tell you one thing, that new weight watchers commercial with Jennifer Hudson singing with her old fat self? It makes me a special kind of angry. The kind where I get all rage face-y and can’t articulate my exact thoughts. UGH! WHY?! But then I thought, well, what would I like to see?
I guess I’d like to see more information, more personal stories, more positive representations in general. I’d like to see people. Real people and not just singers and actors. I’d like a sense of realness and reality and not the kind that has sex tapes.
I’d like to see ads for senior citizens that don’t include a dog or a grandchild or that red pulsating light flashing over joints and lower backs to depict pain.
I’d like to see products marketed for their fine features and durability or sustainability. I’d like to see every car commercial from this day forward have the MPG rating in large print, at the top of the screen! I’d like to never see a prescription ad campaign ever again!
So…what would you like to see?