The other day I took my mother in law to the outlet mall nearby (she’d never been, lived here 30 years). I was desperately wanting to hit up the Lane Bryant (LB) outlet so I could get a steal on some bras or whatever! Funny thing, we walked into the entrance right next to the LB outlet! Woo! We were both pretty excited to see what deals were in store for us as we’re both pro bargain huntresses!
This particular LB outlet had one side entirely Cacique. Sweet! We dove right in…only it was more expensive than even their website! What?! We asked the sales person and she basically agreed that it was weird, but left it at that. So we headed over to the LB outlet side and began our hunting. Only, the bargains were nil! Seriously! Everything was around $50 and their sales only gave you about $5 off of that. I was surprised at some of the styles there, but it is an outlet so I let that go fairly quickly. But the prices? Let’s put it this way, I walked out empty handed. I went in fully intending to blow quite a wad of cash, but just wasn’t inspired and was downright offended at some of the pricing on that stuff ($30 for a cami?! In an outlet?!).
And I think this latest experience sealed the deal for me. I no longer want to give my money to Lane Bryant. They don’t understand their customers and don’t even try to! Their prices go up, quality goes way down (enough with the fucking polyester! WE DON’T WANT IT!!!) and their “sales” suck! And don’t get me started on their damned coupons and “real women” dollars. UGH!!! *HeadDesk5,000*
Look, Lane Bryant, I get it! You have a huge share of this “niche” market (pishaw!) and you wanna take advantage of that. Go for it! But don’t expect your longtime and formerly loyal customers to stick around while you screw ’em over at every turn! Why would you even consider keeping your normal pricing in an outlet with rejected goods/styles? Did you not know we were in some sort of apocalipto-economy right now? Oh you didn’t? You were too busy counting your millions? Oh, I’ll just leave you to that then…NOT!!! Your wares suck! The fit of your clothing is all wongo now. I used to be able to just walk in and buy whatever in a size 26/28 and know it would fit. Now? That is a joke! Now I have to try on every single damned thing and hope it fits because sometimes it does and more often it doesn’t and it’s never in the same ways!
So, Lane Bryant, as I am about to re-enter the workforce and have money to spend on clothing again, guess who isn’t going to spend it in your shops or on your websites? Moi! I will gladly seek out indie designers, thrift store options or even try my hand at sewing my own garments before setting foot inside one of your stores again! Got it?! Good! Now buck up or fuck off!